Driving business growth with outsourced marketing support across the three counties

“The best business growth comes when you identify and then focus on what you do best – and who your ideal clients are – then ask for help with the things you don’t have strength in.” – Ruby Edwards, Owner, You Do Better Ltd.

Founded in 2017 by Ruby, You Do Better Ltd has transformed from a passionate startup to a well-regarded marketing agency serving clients across Worcestershire, Herefordshire, Gloucestershire and beyond. Despite challenges along the way, the team at You Do Better has experienced business growth and now delivers its original USP – an hourly rate rather than retainer-led business – as well as increasing its services to those of a full-marketing agency.

Agencies typically rely on high retainer fees to cover significant overheads, yet You Do Better has thrived by offering flexible, cost-effective solutions. With a lower hourly rate, even the smallest businesses can access professional marketing services tailored to their needs. The agency’s strategic focus on building long-term relationships with clients, whilst providing agile support, has resulted in strong repeat business and maximised customer lifetime value.

Ruby’s strategic approach and the agency’s customer-centric philosophy have led to financial growth and a stable business base. From 2019 to 2021, You Do Better achieved a remarkable 72% increase in turnover. This success continued in 2021 with a 13% revenue growth, followed by 19% revenue growth in 2022. In the following year, 2023, revenue growth was two-fold year-on-year at 39%. 2024 saw revenue growth steady at 35%, with a net profit margin for both 2023 and 2024 above 50%. Revenue growth showed as 14% from 2024 to 2025 with a net profit margin remaining consistently high at circa 50% across both financial periods.

The company has recently become VAT Registered thanks to this evolution. By delivering outsourced marketing services that rivals larger agencies, You Do Better can ensure that repeat business is strong and that the customer lifetime is maximised. This solid foundation has positioned You Do Better for even more expansion as it continues to adapt and respond to the needs of clients requiring in-house or outsourced marketing management.

The agency offers a comprehensive range of services including website design and hosting, content management, social media, SEO, PPC, public relations and even pay-as-you-go photoshoots. You Do Better’s flexible associate network enables the business to scale and adapt to client needs, ensuring that each project is handled with the appropriate expertise. Whether businesses require interim campaign management or full-service marketing support, the team at You Do Better provide the necessary resources at a cost-effective rate without compromising on quality.

As seen in print in the Herefordshire & Worcestershire Chamber of Commerce’s Business Direction Magazine: page 33.

Client feedback consistently highlights the exceptional service You Do Better delivers.

Richard Banks, Partner at G Herbert Banks, states: “Ruby has transformed our marketing, creating a much-increased digital media presence. Not a week will pass without someone positively commenting on our content. And most importantly, it works!”

Meanwhile, Leahanne Reynolds, Inside Sales Director at Newsquest (LOCAliQ) Wiltshire, says, “Ruby is an absolute pleasure to work with. Professional, intuitive, and straight-talking, she works passionately for her clients to deliver their marketing goals whilst maintaining great working relationships with key contacts within her network.”

One of the key factors in You Do Better’s growth has been the expansion of the team in line with demand. As the agency embarks on its next phase of growth, the recent launch of a new website and extended marketing services reflects its ongoing commitment to providing the best outsourced marketing support available. By growing the associate pool and continuing to enhance its SEO and website services, You Do Better is perfectly positioned to help businesses succeed in 2026.

As a result of the notable changes in employment law in the UK, set to take effect in April and October 2026 as part of the Employment Rights Bill, it’s expected that companies are set to move away from traditional full-time employment (FTE) models towards more flexible, outsourced support – and You Do Better is well-positioned to offer businesses an agile solution.

Outsourcing functions like marketing to expert agencies – or part-time on-site marketing manager support – allows businesses to maintain high-quality services without the burden of long-term employment contracts, providing flexibility and cost-effectiveness. Ruby and the team can seamlessly integrate with businesses and deliver the expertise needed without the overheads of full-time staff.

In addition to the agency’s work for local and regional clients, Ruby and her team have supported well-known brands such as West Mercia Police, Curvy Kate, The Royal Mint Museum and Panasonic. Locally, Ruby’s involvement in events like the Moreton Show, where she has provided PR support for five years, further highlights her reputation as a trusted partner for businesses in the Cotswolds and surrounding counties.

The year ahead holds even more promise as You Do Better continues to build on its successful track record. With a focus on delivering practical, tailored marketing solutions for businesses of all sizes, Ruby and the team are eager to embrace new opportunities, helping clients achieve their marketing goals in a way that is both affordable and effective.

As You Do Better enters into its ninth year of trading, Ruby and the team are aiming for record business growth on the way to their 10-year milestone.

Discover more about how You Do Better can support your business development with hourly, daily and project-based marketing solutions. You Do Better do marketing – for you. Contact the team today.