Outsourced marketing

Outsourced marketing

by | Apr 5, 2022

How can outsourced marketing be an asset to your business?

By outsourcing your marketing and allowing experienced marketers to take the lead, you can be freed up to do what you do.

These organisations are usually sales-heavy with no real marketing department, so they ask the experts at You Do Better to support their business with an outsourced marketing function.

As Bill Gates once said:

“If I were down to the last dollar of my marketing budget, I’d spend it on PR”.

Whether you require an external agency to take over full time or just interim cover, outsourced experts can help you with a number of marketing objectives, not limited to:

  • PR & Communications
  • Crafting a marketing strategy
  • Landing media coverage
  • Content Management
  • Media Management
  • Brand identity and development
  • Creation and redesigning a website

Reduced overhead expenses

Outsourcing marketing expertise adds an additional expense to a business but some things are worth the investment; without an effective marketing strategy you could be inhibiting your business’ potential growth and profitability.

As Roop&co put it;

“Outsourced marketing shouldn’t be viewed as an expense to your bottom line, but instead as an investment in the future success of your business”.

Commissioning external experts will incur costs, in reality the overhead can be significantly less than for one full time employee and your business could benefit from the external team’s wealth of expertise and perspective.

Ruby Edwards, Owner of You Do Better PR, says:

“Pay-as-you go marketing may sound like a gimmick. It isn’t. It has been thoughtfully devised to provide flexible options for businesses who do not have a year round marketing requirement.”

You Do Better are known for their pay-as-you-go business model although do undertake retained work for customers who prefer to bag their time.

These organisations are usually sales-heavy with no real marketing department, so they ask the experts at You Do Better to support their business with an outsourced marketing function.

Whatever works best for you.

Ruby says:

“However, we realise that retainers may not be a feasible solution as companies relaunch under the current climate, so You Do Better offers an ad-hoc approach to the services that can be an essential part of reopening. This pay-as-you-go approach means that You Do Better can deliver as-you-need-it content for blogs and social media, create and send newsletters as well as writing and issuing one-off press releases for those companies who don’t want to commit to a retainer.”

You Do Better PR provide services as a stop gap between contracts and when businesses find themselves under resourced.

Ruby concludes:

“We charge £40 per hour. We don’t ask for a retainer: it’s what sets us apart from other agencies. You can turn our services on and off, as and when you need to. However, some clients prefer to work with us on a retained basis, they like to bank hours and find comfort in knowing they have our support ‘in the bag’ as and when they need it. Whatever works best for you.”

Ability to scale your marketing efforts

By leveraging outsourced specialists to handle your marketing and communications, you have a far greater chance of reducing overwhelm and your bottom line plus accelerating the growth of your business.

Ruby continues:

“Outsourcing your PR helps reduce overheads and allows you to focus on what matters most: your business.  In addition to establishing your expertise, public relations also exposes your business to new potential customers and drives them to act.  It’s a smart and functional business move that can set you up for a year of success.”

Access to latest software and industry experts

The utilisation of external experts, who’ve many years of experience in marketing and PR, will provide you with invaluable insight into how the game is played. Leveraging news for column inches, copy writing for SEO success and publishing social media to suit your tone and budget.

Never underestimate the importance of fresh perspective, especially an objective, educated perspective. Partnering with an outsourced agency creates a dialogue between your business and an impartial third party who can tell you what you’re doing right, and more importantly what you may be doing wrong – after all, you don’t know what you don’t know!

It’s also worth noting that any reputable agency will also provide you with access to the latest software, ensuring you show up to compete within your sector.

If you’d like more information about outsourced marketing, please contact Ruby direct: ruby@youdobetter.co.uk.







By using this website you agree to accept our Privacy Policy and Terms & Conditions