3 minutes with Robert Elliot by You Do Better PR

3 minutes with – Robert Elliot

by | Mar 6, 2022

‘3 minutes with’ is our initiative to support positive communications, gain an insight into local businesses, learn from their experience and take away their top tips. This month, we hear from Robert Elliot, Director of Business Development and Engagement at Herefordshire & Worcestershire Chamber of Commerce.

Having worked in hospitality for 35 years you were always careful to keep an eye on national or global events and how in a matter of days they could change your business, it’s projections, its plans for the future.  Gulf wars, foot and mouth, ash clouds, financial crashes, all had a profound effect on the industry, regardless of business size.  What hospitality and tourism show each time is resilience, optimism, and innovation.

I had been working within Herefordshire and Worcestershire for a number of years but it was not until I joined the Chamber of Commerce as Director of Business Development and Engagement that I truly realised the passion, determination, and creativity of our business community.

The expression “unprecedented times” has been used so much in the last year or so.  It’s true, in our lifetimes we have not experienced such disruption to day to day life.  I would suggest “challenging” is now the word of our times.  I have had numerous conversations, attended many meetings, and read many posts that detail how business rates, costs and delays with international trade, difficulty in recruiting, finding funding to aid investment are the challenges I hear.

But, what I then hear is solutions to these problems, offers of support, businesses referring to each other, organisations like the Chamber signposting and providing assistance, lobbying central government.

Where is this going?  It’s now, more than any other time we celebrate everything that is amazing about our counties.  Whether it’s our incredible food and drink producers innovating with production techniques and sending their products worldwide, our ground-breaking tech companies protecting our cyber security, tackling covid, and making us more sustainable, our professional services experts helping us to navigate the new world, or our inspirational educators preparing our future workforce we have so much to celebrate.  So we must do that, celebrate, shout about it, prove to others that our two counties have more to them than meets the eye, and are a force to be reckoned with.  I am so proud of the counties I represent, and I’m just starting out!

So, what was the best piece of advice I have been given that helps me navigate through my work.  It’s easy for me.  Listen, think, talk – in that order!  Whatever your product or service you are in the eyes of the customer a “problem solver”.  Listen carefully to what they are telling you, you will undoubtably have a solution and if you don’t have one, someone you know will!  Solving problems breeds confidence and trust.  Trust is further developed with delivery and outcome.  If you say you are going to do something, make sure you do it. The other gem?  Communicate, be it verbal or written, keep in touch.  Don’t be forgotten, don’t be the “haven’t heard from them in ages” person!

Celebrate, communicate and above all Listen.  Be proud of what you are what you represent.

To join in with our 3 minutes with initiative, please email: ruby@youdobetter.co.uk.

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