Conversation Worcestershire with Anja Potze in BusinessWorks Worcestershire and the Black Country Magazine

Conversation Worcestershire with Anja Potze

by | Feb 16, 2022

Don’t look backwards – you’re not going that way!” Says the utterly charming Anja Potze. Anja is the Dutch powerhouse behind Anja Potze Fine Jewellery, an award-winning independent jewellers based on historic Friar Street in the heart of beautiful Worcester. This month, Anja is in conversation with Ruby Edwards from You Do Better PR:

My alarm goes off and…

… I rise at 6am, normally, and feed the dogs, tidy the house, enjoy breakfast and get ready to leave home around 8.15. I try to get to the boutique (which my iPhone considers as home!)

How did you start doing what you’re doing?

I started making children’s beaded jewellery when I was small, and progressed to working for jewellers when I was 15 years old, on Saturdays and late night shopping, in Amsterdam. I came to the UK when I was 21, started working with the Asprey Group, Nathan’s in Birmingham and then continued my trade, launching Anja Potze in Worcester in 1994.

 What worries you?

We’ve been very lucky during the pandemic – we were ahead of the game and our online platforms were open for business, despite our doors being closed. We appreciate our customer’s staying loyal and helping us through the tricky times.

 What are your notable highlights to date?

A real soft spot is when we did Lady Thatcher’s jewellery, getting to know her and understanding what she wanted was an inspiration. Having my own building and business, working hard and being busy is also something I’m proud of.

What’s the key to your success?

My passion for what I do.

Who or what has been your biggest influence?

I was independent from a small child, I think this has been for my work ethic.

 What’s your biggest bugbear?

We aim to make everyone feel special at Anja Potze and not seeing that service in other establishments is upsetting to me, as I really welcome a positive customer experience.

 What I wanted to be when I grew up

Always jewellery… even though my Father sent me to do Economics (which I use in everyday business!)

 What can you do 3 of? Party piece?

I’m useless at singing… but I love to cook and host friends and family at home.

 Where can you mostly be found after work?

At home, in the garden with a glass of bubbles, walking the dogs…

Best piece of advice you’ve received?

When I first started, the best piece of advice was to not go into partnership with anyone or buy a house with a flat roof (which I subsequently bought and remember his advice whenever it rains!)

Best piece you’d like to give?

Keep going! The first few years in business are so tough and you need to keep your morale and motivation high… but if you’re passionate about what you do, you will succeed. Don’t look backwards – you’re not going that way!

For more about Anja and her business, please click here. To look at the article in BusinessWorks Worcestershire & the Black Country Magazine please click here.

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