3 minutes with... Rob Harrison from Glued by You Do Better PR

3 minutes with – Rob Harrison

by | Dec 1, 2021

‘3 minutes with’ is our initiative to support positive communications, gain an insight into local businesses, learn from their experience and take away their top tips. This month, we hear from Rob Harrison, Consultancy Partner at Glued.

Dig Deep

The emotive reasons why people buy from you and why you do what you do in a valuably different way are key to engaging branding, marketing and selling. They are often driven by something deeply personal from your past. So you have to dig deep for them. This is evidenced by discovering that my own valuable difference is derived from the reliance on two ‘surrogate families’ at a time when my parent’s had split up for the second time. If you want to know more about how that connects to my business life do connect with me. linkedin.com/in/robharrisonglued

Listen, no, really listen

If you want to know what people really think about your organisation of course you have to ask the right questions. You also have to actively listen to the responses you are given. Read between the lines and notice the questions that what you hear trigger. Ask them, even if they feel awkward like awkward topics. Then listen again. Use pauses and allow your respondent to fill the silence – you will be amazed at what you learn. For more on this read “Just Listen” by Mark Goulston.

AIDA

It is old fashioned – Awareness>Interest>Desire>Action. But understanding that these are the sorts of emotional states you will need to draw your prospects through to turn them into customers is a tried and tested way of designing a sales and marketing process. Working out what communication or action on your part can move the prospect from one state to the next.

Sage advice

The best piece of advice I have been given has been – If a person, left alone in a room with a tea cosy, doesn’t try it on – don’t trust them.

To join in with our 3 minutes with… initiative, please email: ruby@youdobetter.co.uk.

To learn more about our collaboration with Glued, please click here.

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