what3words /// You Do Better PR


by | Sep 1, 2021

Words are powerful. Yet while one word alone won’t necessarily have the power to change the world, three could.

According to a number of studies, three is a magic number. The studies conclude that it is the optimum number for communication. One piece of research has found that a list of three is persuasive, although a list of four triggers doubt and scepticism, even reversing any initial positive emotion. Others have found the number to create a sense of completeness.

As our brains seek out patterns, trying to determine different meanings and combinations, it seems that it fits with a desire to understand the world. It is the smallest number that can create a group of words which not only have a distinct arrangement and rhythm, but also meaning.


Words can change the world. what3words has changed how we think about location. travel. journeys. After experiencing the everyday issues of trying to get around, three school friends created an algorithm that divided the world into 3m x 3m squares and allocated each one a 3-word address.

Now, their precise addresses are helping emergency services locate people in need, supporting charitable organisations deliver aid and governments to allocate addresses while experiencing rapid urbanisation.

They say: “The simplest way to talk about location. Street addresses weren’t designed for 2021. They aren’t accurate enough to specify precise locations, such as building entrances, and don’t exist for parks and many rural areas. This makes it hard to find places and prevents people from describing exactly where help is needed in an emergency.

That’s why we created what3words.”

what3words continues to grow, support more and more communities and make groundbreaking use of their technologies. what3words say:

what3words has been humbled by the feedback from emergency services around the world who have been adopting the technology since 2018 – for everything from reporting fires and rescuing pets to locating callers mid-heart-attack with pinpoint accuracy. In recent weeks it has been reported that the free what3words app even supported the critical work of remote crews locating Afghans in need of rescuing.

Chris Sheldrick, CEO of what3words, grew up in the middle of the countryside where he would often have to wait by a roadside to flag down delivery vehicles, that would otherwise sail past his farm entrance. The fact that he had no way to describe an exact location troubles him to this day. What if a fire had broken out in a barn or if someone was caught in running machinery? How would we have told emergency services where help was needed fast enough to avoid extensive damage or fatalities? 

Today, he is incredibly proud that most UK emergency services consider what3words an essential tool in the emergency toolbox and that the technology he co-founded is also now being used by services in the US, Canada, Germany and Australia to help them save lives, precious time and much-needed resources. 

Millions of people around the world use what3words to make life safer, more efficient and less frustrating. Big businesses and brands like Panasonic. The Fire and Rescue Service.

Daniel Grew, Mobile Data Technology Manager at Dorset & Wiltshire Fire and Rescue Service, says:

“We’ve had Panasonic Toughbook 33 mobile data terminals and risk information tablets in our fire appliances since Q4 2018. During the early stages of any incident, it’s essential that crews have as much relevant information as possible at their fingertips, whether that’s a detailed location, known on-site risks or nearest water supplies. The MDT and RITs provide access to all that and more, via functions such as What3Words, ScResponse and our own networked files – having them integrated into the Panasonic Toughbook 33’s has been a real game-changer. The ability to quickly find and relay 3 word locations speeds up and simplifies the process and is quickly becoming the preferred method for end users.”

Will Holmes, Emergency Services Business Manager for Panasonic TOUGHBOOK, agrees:

TOUGHBOOK devices are used widely across the Emergency Services, and on the frontline, the integration of what 3 words within the software used in many of these devices is enabling my customers to accurately locate people in need. With Emergency Services customers, generally, their location is critical – sometimes life critical – so this application, added to all of the other innovative applications on our devices, really does empower our frontline Emergency Services to better support the public.

Visit the what3words website for more: https://what3words.com.

Your three words /// growth and marketing

In light of the change in Covid restrictions, business owners have turned their focus back to their growth and marketing plans. As we hit the height of the digital age, the emphasis on brand identity is more significant than ever and a substantial focus for businesses across the globe.

While strategies need to be thorough to create a realistic and relatable brand image, three words make the perfect starting point for clarifying your identity.

Using three words, summarise your business’ unique selling point. These must concisely explain why people should choose your products and services over anyone else. Those three words can be a good base point for creating your core identity. These can form tag lines, identify a focus for marketing campaigns or highlight the values you want to share through your PR strategies.

If you can’t pick out three words perhaps your identity isn’t clear and maybe time to think about what you need to change. Think to the future and pick three words that show where and who you want your brand to be. From there, it becomes easier to pinpoint the steps towards your new-found vision.

Three words to help you do better

When it comes to identity, public relations is the perfect tool. It’s vital for growing brand awareness in both B2B and B2C industries and can also guide the public perception of a business.


As part of developing your identity, PR strategies can encompass content management, press releases and case studies to enhance the professional image of your brand. Creating content for a range of purposes is essential for keeping clients and consumers updated with your business’ developments while informing and selling to new customers.


Media relations and communication is another innovative facet of PR that focuses on delivering a strong brand identity. Through successful pitching, editorial creation and communication, brands can share key messages that will not only create brand awareness in leading publications but attract clients and collaborating business based on shared values and visions.


One of the critical benefits of PR is the sheer flexibility that’s available. Public relations shouldn’t just revolve around content and media relations. Instead, it should work around your needs. Event management and project management is also available to be included in strategies, ensuring that all communication routes work together seamlessly and deliver outstanding results.

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