Digital is the clear winner for marketing in 2021

Digital is the clear winner for marketing in 2021

by | Mar 16, 2021

With the digital marketing world seeing an increase in input and effort due to the pandemic, online is where it’s at right now.

Virtual meetings and cancelled events mean that extra budget is being popped into the marketing pot in order to increase brand awareness and share messaging around both existing and new products and services.

As noted by Deloitte and in Forbes:

Digital is likely to be the clear winner here, and companies – including ones that may not so much as had a Facebook page before – will need to move into social marketing, content marketing, SEO and influencer-led campaigns.

In the same article, Ratnesh Singh, Head of Global business at events technology agency Buzznation, says:

When things are back to normal budgets will be going back into live events and that’s what they will be spending their time on. But if they [clients] see the benefits and opportunities that digital channels can offer, this will become part of their long-term marketing contingency plans.

Have you and your business thought about rewriting your marketing strategy? Adapting your existing marketing plan to the omission of expos, trade shows and other events in 2021? Advertising? Editorial and content management? Increasing social media engagement?

According to a Hootsuite report – Social Trends 2021 – has identified how the events of 2020 have changed brands’ priorities in social media marketing for 2021. Conducted throughout Q3 2020, the survey interviewed more than 11,000 marketers from across the globe. It concluded that:

One in four online purchases are now made via an interaction with a social media platform

If you don’t know where to start with your social media or just need an extra few hours a month support for your marketing communications, outsourcing might be a good option. Will Hobson, PR Director for public relations giants Rise at Seven, states:

Traditional PR has been around for an age and involves so many different tactics from brand building to crisis comms.

However, Digital PR is part of a wider SEO strategy to improve a brand’s search rankings and visibility.

Although I believe over the past two years Digital PR is encompassing much more than just building links. Our strategies have evolved to include everything from product PR to creative campaigns. Digital PR is evolving as SEO is and the lines are becoming much more blurred between traditional and digital.

One thing remains intact proving the worth of our Digital PR campaigns is much more apparent and even more important than ever. Digital PR is here to stay but it’s becoming much more than just a piece of content with some high authority links to it, it’s social, brand building and revenue-driving.

If we can help you, please let us know. You Do Better can support your organisation by curating content for your website and blogs or sharing your news through an eshot and with the media via a well-written press release. Maybe you need to up your comms game? We deliver PAYG services to support you and your business.

As seen in The Pershore Times.

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