PR-OLOGY: The Study of Public Relations by You Do Better PR

PR-OLOGY: The Study of Public Relations

by | Feb 2, 2021

According to the Oxford English Dictionary, an ology is: /ˈɒlədʒi/ noun / a subject of study; a branch of knowledge.

We study PR: pr-ology is what we do. That’s our what. So, what’s our why?

PR predominantly involves ‘free media.’ The purpose is to develop a discussion and generate coverage without directly paying for it, which is distinct from advertising. Public relations is about selling a company or brand through positively managing the communication channels between a company and its stakeholders and developing a positive reputation.

What’s the difference between marketing and PR?

Marketing also involves communication strategies, however, it is much more heavily focused on achieving direct revenue. While return on investment (ROI) is undoubtedly important, there are more ways to measure it than just a pound for pound immediate return.

Why is PR important?

In today’s socially connected world, public relations is more important than ever before. While ROI is the primary concern, it is also important to not focus entirely on direct sales. Reputation and long-term brand opinion are as effective, if not more valuable. Even if you take it completely from personal experience, you’re much more likely to purchase something from a brand you like, and that you know have a good reputation, than from a brand you’ve never heard of. Take Nike or Adidas as an example, they sell trainers and gym kit for a lot more money than other fitness brands, although the reputation and brand it has gained attracts people prefer their products and attracts for more sales than others. That attitude and brand appeal is achieved solely through the positive brand association that’s been built via its marketing and PR activity.

While PR ‘hits’ are never absolutely guaranteed, when they do happen, they certainly spur brand affinity. More about our PR experience can be found in our case studies. Take a look!

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