This week’s word has been chosen by Lucas North, Editorial Director at Writing Worcs: Zoom. Words matter.

Zoom | Lucas North

by | Jul 14, 2020

This week’s word has been chosen by Lucas North, Editorial Director at Writing Worcs. Zoom:

As you’d expect, I’m a logophile, so could ramble on forever about words.
But, all things considered, I’m going for ‘zoom’.
First, I like short words.
Secondly, I like to be topical. And as Zoom now appears to be the world’s favourite channel, it seems like an appropriate choice.
Thirdly, while I don’t particularly like the word onomatopoeia, I do like onomatopoeic words. Zoom is onomatopoeic because it describes the sound of a jetfighter moving quickly towards its target (which explains why it’s a relatively new word).
Apparently, onomatopoeic words were among our earliest (though not necessarily in Engish). This makes sense when you think about language acquisition. Sometimes parents still exaggerate the sound of something to their toddlers to convey meaning. I feel a huge affinity with our cave-dwelling ancestors, so I’m always keen to make associations between us and them.
And finally, I like virtually all words with a double-o sound. I think this may have something to do with my Geordie roots (another great double-o word). Geordies (or Novocastrians, to chuck in another word that’s little known outside the North East) put more emphasis on the ‘oo’ sound in double-o words. I think we sound a bit like chimps when we say words like ‘book’, ‘boots’ and, one of my all-time favourites, ‘swoon’. I wouldn’t recommend people from outside the region walking into a pub in Newcastle and telling the locals they sound like chimps. But I reckon I can get away with it because I am one.
So, there you have it. I’m now zooming off to do a virtual exercise class with my family, via the word of the moment!
See, told you I could ramble on about words…

Feel free to join in with our ‘word of the week’ initiative, which aims to add a little interesting content and some context to the words we use to write it, by emailing: ruby@youdobetter.co.uk or go to our home page to find out more about what we do.

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