Pay-as-you-go PR provides a solution to the needs of sole traders and small to medium-sized businesses in the county and beyond

Better communication is the way forward for SMEs across the two counties

by | Jul 13, 2020

In this new business landscape filled with uncertainty, it’s essential for organisations to develop their messaging in the right way, as they start to reopen their doors. With many traders reducing or pausing their communications due to the pandemic, their first foray back in to comms with consumers needs to be optimised to ensure a smooth and successful relaunch.

Audiences have an attention span of just 8 seconds according to research by Microsoft. And, with newsfeeds now about to be reignited with content from competitors, it’s crucial that you stand out amongst the noise without alienating your audience with the wrong tone.

To do this correctly, the team suggest you evaluate who you should be targeting with your comms. At the moment, your priority shouldn’t be on gaining new leads, but reengaging with your existing consumers.

In those first few messages, attention to detail is of the utmost importance. Check-in with your audience and let them know that you are getting back to business or increasing your capacity. While doing this, be human and talk with them, rather than to them.

At the moment, everyone is feeling the pressure, so while mastering your communications, it’s essential to look at flexible options that can adapt to any upcoming changes. If you’re working in-house, regularly revaluate every message that goes out to ensure it’s timed and toned with any new developments.

Alternatively, if you outsource your communications, it could be worthwhile to explore pay-as-you-go solutions. Retainers may not be a feasible solution as companies relaunch under the current climate, so it offers an ad-hoc approach to the services that can be an essential part of reopening.

Ruby Edwards, owner of You Do Better, a PR and communications agency who provide PAYG solutions, says: “Our flexibility allows clients to tap into a resource that not only fits their budgets but also supports them during particularly busy periods.

“Like most PR agencies, we do deliver retainer contracts to companies who ask, although we specialise in pay-as-you-go public relations. It allows organisations to flex their budgets and the freedom to get on with the day-to-day running of their business.”

The adaptable solution even has the approval of the President of the Herefordshire & Worcestershire Chamber of Commerce, Mike Forrester, says:

“Ruby has great knowledge of the local environment and her very affordable and flexible ‘pay as you go’ policy is excellent value.”

Any members of the Herefordshire & Worcestershire Chamber interested in ad-hoc services to support them as they reopen for business are more than welcome to contact Ruby for a chat. Call 07891 777464 or email

As seen in the Herefordshire & Worcestershire Chamber of Commerce’s BD Magazine.

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