5 Top PR Tips by You Do Better PR

5 Top PR Tips

by | Jun 10, 2020

Creating an effective PR strategy is more than just sending out a press release and hoping for the best. Powerful public relations is instead about targeting your consumers and stakeholders with the right message, at the right time.

If done right, you can use your public relations strategy to attract local, regional and even national media attention. The benefit? Increased brand awareness, improved relations with your target audience and even a boost in sales.

So, how should you approach your PR strategy? Here are our top five PR top tips:

1. Understand your key message

The foundation of any PR campaign is the ability to clearly communicate a key message throughout every piece of the content that you produce.
Take the time to understand and fine tune these messages as they’ll be ones that you want your target audience to hear and remember. Ensure your message highlights the product or service you are trying to promote, relate to an overall communication strategy and remain true to your brand’s values.
By tying in your key messages into every piece of content, your audience will clearly understand your business and believe what you have to say. It will also give you a solid understanding of what types of media you should focus on. For example, if your focus is on the community, you should be targeting local press.

2. Create a PR calendar

A public relations calendar will ensure you’re always working with the next step in mind. This will be a much more effective strategy to use than relying on ‘one-off’ PR wins.

Highlighting the dates that are specific to your campaign will help you plan and coordinate content for maximum reach. Your calendar will be unique to you, so it pays to think about why each element is included and how you can best leverage opportunities from it.

3. Find your hook

The ability to spot a good story is a real PR skill. When they receive a press release, journalists will only be looking for an interesting angle. As such, make sure your content is unique, interesting and newsworthy.

Remember, there will be a lot of businesses and PR agencies competing for the same top tier spaces in various news outlets. It is therefore imperative to ensure you’re pitching good stories; otherwise, you will have little success in securing coverage.

The timing of when you release content to the media is also crucial. You’re going to want to capitalise on the news as and when it happens – no one will want to publish news with outdated information.

4. Build a rapport with the media

Reporters are more likely to respond to people whom they know have a track record of providing engaging and useful content. Establishing secure connections can lead to you becoming the go-to person in your industry of expertise.

Do your homework and engage with journalists thorough social media to get a feel for the type of content that they like. Avoid sending hundreds of worthless emails that will most likely not read and instead pick up the phone to chat once you have an exciting story or feature you know they’ll be interested in.

5. Embrace social media

Social media has changed everything about how people approach PR. It gives everyone a considerable opportunity to create their own buzz and reach audiences in ways they never thought possible.

Traditional PR still has a place, but be aware of the more alternative, upcoming methods being used. For instance, more firms are finding success collaborating with influencers or marketing their brand through social media. Building a creditable account can take a lot of time and effort, but if done correctly will reap huge benefits.

For further PR top tips, contact the experts at You Do Better today. With years of experience in building successful PR strategies that have positively boosted reputations up and down the UK, you can put your trust in us to raise your profile.

As seen in BusinessWorks Worcestershire and the Black Country Magazine.

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