For the love of PR

by | Feb 13, 2020

With Valentine’s Day just around the corner, it’s the ideal opportunity for marketing professionals to fall back in love with public relations and the opportunities that it presents.

The perfect platform to showcase your brand, values and offerings — win-win.

However, it can be a little harder than expected to get your piece published in your target publication. With this in mind, we’re hoping to help you rekindle your relationships with the critical press contacts in your little black book with some of our top tips:

Love and understanding

Often members of the press will publish pieces within a specific area of the publication’s specialism.

From company news to events coverage, be sure that you know their area of expertise, how pieces are edited to suit the publication’s style and even how regularly they’re seen in print.

From this, you’ll gain a much clearer picture of which member of the team you’ll need to speak to regularly and who will tailor your press releases once they’ve been submitted.

Knowing me, knowing you

There’s a key factor that many people tend to forget when dealing with members of the press — they’re people too!

After introducing yourself and gaining an understanding of the section of the publication they look after, be sure to take the time to get to know them a little. Interact and ask about their plans and experience, or maybe their favourite kind of article to read in connection with their role.

Be sure to touch base with your contact on a regular basis, asking about them whilst you ask for space in the upcoming publication or their feature list for the next year or so.

Small notes of thanks or press gifts that are sent unexpectedly to show your appreciation for their help, in connection with an upcoming product launch or event, also work well to help keep you and your brand front of mind.

Have a little patience

Now that you’ve begun to build your relationship, don’t forget to be present in it.

Drop-in on them with emails, buy them a cup of tea or coffee when you see them at key industry events and even post a thoughtful card at annual events such as Easter and Christmas.

Much like your workplace relationships, those with your press contacts are vital too. But sometimes it can take a while to build trust. Hang in there. Keep going. If your contact is right for you, your hard work will pay off in the end

Be you

Above all, be you. Authenticity will overshadow a sales pitch any day.

Stay up to date with the You Do Better team via our Facebook, Twitter & LinkedIn feeds, or see how we can help you with your press and publication needs by having an informal chat today.

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