Global campaign management – around the World in 10 hours

by | Jan 27, 2020

From Stella McCartney to local Worcestershire-based SMEs, You Do Better PR have experience in public relations on a global scale.

Having worked largely with SMEs within Worcestershire, alongside some global campaign management for the Curvy Kate brand, the You Do Better team were keen to increase their profile and understanding of managing campaigns that travel all around the World.

Global campaign management is an area of work that has taken the Agency to new heights. Managing the hugely successful Curvy Kate #CushionComfort campaign in February 2019, You Do Better PR supported the existing team at a time when their resources were stretched. As a result, within just 10 hours, You Do Better delivered their most successful campaign (at that time). As seen in Drapers – the UK’s Number 1 Fashion Resource – “Lingerie’s top performers: the products and trends winning over customers.”

We’ve since worked with the team again (although we’re not always able to share the work we do) and look forward to supporting them further in 2020.

In November 2019, Ruby was in London with the Stella McCartney brand whilst the in-house teams worked on the recent drop of Stella #StanSmith 2.0 and the Spring 2020 collection. The once-in-a-lifetime opportunity provided a platform to learn from the PR, Marketing, Sustainability, VIP & influencer, Social Media and Media Management teams. Ruby says:

Not only did I learn a lot about how a global brand works, I also took the opportunity to benchmark our processes against theirs and found that we’re doing a good job. It was a truly inspiring experience that not only taught me new skills about the global market but also confirmed that we’re delivering a fantastic service with You Do Better PR.

Using our global experience with these big brands, You Do Better PR provides a flexible approach and easy access to public relations locally. The Agency works on a pay-as-you-go basis, making it easy and affordable for businesses to try out PR and see how it fits with their organisation – without paying expensive retainers or encountering budgeting problems. We deliver London skills locally.

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