How PR Can Help Your Business Do Better

by | Oct 30, 2019

For your business to do better, people need to know about, and believe in, your brand. Public relations can be key in achieving this.

Unfortunately, PR is a relatively unknown concept. The real benefits of the service are often unfamiliar or confused by business owners when it comes to sharing their skills with the world. This is especially true considering the increasingly blurred lines between PR, advertising and marketing.

However, the reality is that public relations is essential for helping businesses do better. Where marketing drives sales and advertising includes a heftier cost and more ‘in-your-face’ promotion, PR just requires an investment of time for valued public opinion. It can add enough value to take your business to the next level.

Increased Visibility 

The primary benefit of public relations is that it increases the visibility of a brand’s products and services. Every business has an amazing story to tell or game-changing products to share, but the only way to tell people these stories is through great media coverage and social media engagement.

PR won’t just help you increase visibility with your target audience though. You can use public relations activity to support you in raising your profile. Regardless of whether you’re working B2B or B2C, you can use PR to position yourself as an industry leader. How? If you’re the go-to source of opinion and news for journalists covering your sector, you’ll inevitably be highly regarded within your trade.

To see the benefits of this, your primary activities should include speaking engagements, featured opinion articles and reactions to breaking news.

Build Strong Relationships

PR isn’t just about getting your name out there. Public relations is all about nurturing just that: your relationship with the public. Through PR activities, you can make real connections with your target customer, informing and engaging with them rather than sending meaningless messages.

Yes, this two-way conversation is ongoing and requires sustaining. But, with just a small investment of time, you’ll have strong relationships that will stand the test of time.

Improve Sales

A much harder one to measure, but public relations is well known for helping your business profits do better. With positive news coverage comes a positive perception of your brand. Whatever your offering, PR can help you improve your lead generation, giving you added authority that you’re one of the best at what you do.

On top of that, it can reinforce your value to current clients. Highlighting your expert knowledge in the field or showcasing your industry leadership will improve your relationship with existing customers, ensuring they continue to return time and time again.

Protect Your Reputation

It’s an unfortunate fact of life that difficulties do arise, and always at the worst time possible. However, PR is a great tool to use, working to help you prepare for anything that could come up. Public relations experts can support you in putting a crisis plan in place, ensuring that your brand will be able to react promptly and reduce the negative impact of potentially bad news.

As part of your crisis plans, key personnel should receive media training so they’re fully confident when speaking to the press. Your brand’s core messages and values also need to be clearly defined and reinforced. This needs to happen in your company’s public reaction to a crisis but also in any media coverage before and after the crisis. Through these preparation techniques, PR will ensure you and your company protect reputations.

Are you keen for your business to do better? You Do Better PR is your answer. With years of experience in the industry, we are experts at helping brands raise their profile, boost their customer relationships and protect their reputations.

Don’t waste time. Let us help you do better, today.

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