Serving up success

by | Mar 18, 2019

Herefordshire & Worcestershire Lawn Tennis Association (LTA) hosted their annual workshop at David Lloyd, Worcester this morning, serving up a hands on day for coaches to learn new tennis techniques as well as how to increase their profile and encourage new membership.

Tennis coaches from around the two counties were invited to join the regional LTA’s County Coach Forum for an action-packed morning providing them with lots of information and ideas to take away. Guests included Mark Tennant, Director from I2C (the biggest Coach provider in the UK) who focused on tennis techniques, interactions with Matt Grover, the LTA Participation Support Assistant, followed by a workshop with information and on court interactive sessions for Disability tennis – visually Impaired and wheelchair tennis initiatives and She Rallies – an update on this great initiative and some great ideas to try – straight from training with Judy Murray.

In addition, Ruby chatted with the coaches about the real benefit PR and demonstrated how public relations has supported Pershore Tennis Centre to increase membership to an all time high. Ruby delivered two sessions about PR and how success at the Club and with Head Coach Steve Bauer from Prime Tennis Coaching has led them to win awards as the current Club of the year and Coach of the year. Ruby provided an overview of public relations, content and media management as well as social media, with lots of top tips to take away.

The sessions were well attended with over 30 coaches enjoying the workshop along with a summary of the key initiatives and competitions in the County to ensure they’re up to date with the latest techniques as well as an opportunity to meet and network with other coaches from across the county and beyond!

To find out more about the Herefordshire & Worcestershire Lawn Tennis Association, head to:

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