Curvy Kate

Curvy Kate’s Cushion Comfort campaign

by | Mar 4, 2019

We recently undertook a three week project with the awesome team at Curvy Kate, a global firm who are passionate about making women feel fabulous about their curves. Curvykate.com is the no. 1 destination for curvy girls searching for well-made, fashionable lingerie and swimwear. They offer amazing value and a wide range of sizes and styles from D-K cup.

Supporting the existing team at a time when their resources were stretched, we helped to deliver their latest fabulous Cushion Comfort campaign. Curvy Kate work with influencers like Hayley Hasselhoff and run hugely successful campaigns including ‘star in a bra’ to find new, awesome models, namely Taylor Rhoden and Georgina Horne. Take a look at the campaign on line… the social reach, in the first week, was 285,164 with a social post engagement of 8,573 and video views reaching 23,184 – so it’s going pretty well.

Rachel Jenkins, Curvy’s Kate’s General Manager, said:

We have been fortunate to have Ruby support us with a global campaign. Just weeks before the launch date she seamlessly fulfilled our PR brief and secured international trade and consumer press. We found her to be a clear communicator that quickly understood the handwriting and tone of voice of the brand. This is such an important skill when working with any agency and can often detract companies from outsourcing, with Ruby this was not the case.

Curvy Kate has a fantastic Marketing Department with amazing assets to utilise but even the best team can experience moments when resources are stretched. We feel fortunate to have found Ruby as it is good to know that during those high pressured times, when the workload increases, that we can utilise her PR services again and optimise all of our opportunities. She was a complement to our team and I would highly recommend her.

So, next time your Marketing Manager books leave or you have a new product, campaign or service to deliver and need some extra help, please give us a shout. As featured in Drapers.

 

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