We like to write regular articles and blogs, not simply to support SEO but also because we like writing and sharing our experiences in PR. This time, we explore quality over quantity – what this means for your media coverage. To read our previous articles please click here, or to learn more about media and public relations, keep reading!
When it comes to your media presence and coverage, quality is the most important thing. Your consumers, whoever they are, are much more likely to be influenced by a strategically placed new release in a paper they engage with rather than if your brand is splashed everywhere in outlets they never interact with.
This might seem obvious, but so many companies focus lies heavily on the quantity of coverage they are receiving and how many times its name is printed. In reality, though, could you tell me the last time you engaged with a brand purely because it was right in front of you every time you opened Facebook or read your favourite magazine?
Click here to continue to the full article.