PR – what is it and what’s the point?

On more than one occasion when I’ve talked to someone about working in PR and communications they quickly follow with “’that sounds great, but what actually IS PR and how is it different from marketing and advertising and all the other comms industries?”

In reality, not many people can explain 100% what people who work in public relations and marketing do. They might pay for an agency or read buzzwords in the media, although they aren’t entirely clear on what it will bring to their company and more importantly their sales.

Sometimes the concept of a company gaining direct sales through brand development can seem a little confusing.

So, if you’re looking to invest or grow your “communications” strategy, then this might be the blog post for you!

To read more, click here.

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